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Peter Oduya

Reporting analyst

Covers attainment reporting and the definitional choices buried inside a dashboard.

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What your CRM's pipeline coverage number is actually counting

Peter Oduya · · Pipeline

Pipeline coverage is a ratio built on at least four definitional choices: which stages count, which date field sets the window, which deal types are included, and whether the amount field is weighted or raw. Most dashboards make those choices once and never document them.

What an AI agent pipeline tile is actually counting

Peter Oduya · · Pipeline

A dashboard tile crediting an AI agent pipeline with meetings booked is reporting a CRM stage transition, not an attended meeting. The gap between the two is a definitional choice, not a rounding error.